by JF78 » Tue Aug 18, 2009 3:35 am
AT&T has it's own mobile solution using DirecTV coming out probably in Q4. It small, detachable, and considerably less expensive.
The AT&T Cruisecast system will cost about $1300 for the hardware, and $28 per month for the satellite subscription. The hardware requires installation of a small satellite antenna on the roof of the vehicle. At the price of the hardware, a security system should probably be included. The size of the antenna is approximately 10" X 11", and 4" in height. The technology is sophisticated enough to buffer the signal for interruptions. If you temporarily lose the signal by going under a tree, overpass, or tunnel, for a period of up to 3 minutes, the service will not be interrupted. The picture is standard definition TV, not HDTV. AT&T is partnering in the effort with RaySat Incorporated (Dallas, TX),
RaySat has previously offered a similar system called TracVision that worked with DirecTV. The hardware for this system was even more expensive, costing about $3000. The antenna was significantly larger, and the system did not include the buffering feature.
Cruisecast system satellite technology is based on Ku band transmission, with a bandwidth of 500-600 kilobits per second. The antenna needs exposure to the southern sky to receive the signal. The antenna is receiving a signal from a satellite in geostationary orbit over the equator. There is an electronics module that interfaces between the antenna and the monitors. This module can go in the trunk, or under a seat. This module is comparable to the set-top box for cable TV. A remote control is included for changing channels on the electronics module via an Rf signal, so that line-of-sight is not needed.
Don't look for Howard Stern on the Cruisecast lineup. Instead AT&T will focus on family entertainment, including the Disney Channel, Discovery Kids, The Animal Planet, Nickelodeon, The Cartoon Network Mobile, and Comedy Central. In addition, news channels from MSNBC, CNN Mobile Live and CNBC are planned. "Our target audience is families with children," said RaySat CEO Yoel Gat. The Cruisecast lineup totals 22 video and 20 audio channels. Car rental companies Budget and Avis plan to offer the Cruisecast service at some locations for about $10 per day.